What we do

At the Michael Cohen Group, we don’t rely on boilerplate research methodologies. Instead, we design customized research programs to meet the goals and objectives of our clients. Our innovative brand of applied research and evaluation enables clients to understand their key audiences via:

• Educational and Curriculum Assessments
• Scientific Evaluation
• Formative/Concept Testing
• Exploratory/Lifestyle Research
• Corporate Image and Branding Positioning Research
• Trend and Cross-Cultural Research

How we do it

Our research toolbox is extensive and includes a broad range of qualitative and quantitative techniques.

• Real-world observational studies
• Natural setting ethnographies
• One-on-one, dyads, triads and friendship pairs
• Traditional and online focus groups
• Online bulletin board discussions
• In-classroom research
• Mall intercept, online and telephone surveys
• Panel Studies