Analysts cited research conducted by MCG to help explain the recent decline in Mattel’s earnings, whose stock has seen more than a 36% decline this year, and is currently at the bottom of the S&P 500.   The study helped explain the shift in consumer trends towards tech gadgets, as opposed to traditional toys.

The results of MCG’s study were presented earlier this year at the Toy Fair in New York City.  For the full research report, please click HERE.